Province Apothecary has announced the launch of its ‘Illuminating + Radiant Vitamin C Serum,’ designed as the brand’s most potent brightening formula yet. Created for all skin types, this lightweight, plant-based serum is packed with skin-boosting ingredients that deliver visibly brighter, smoother, and more hydrated complexions without irritation. The formula features 3-O-Ethyl Ascorbic Acid, a stable form of vitamin C, and niacinamide to reduce hyperpigmentation and even skin tone, alongside Kakadu Plum Extract and Omega-rich botanical oils that enhance radiance and support barrier function.

This product is Province Apothecary’s nature-first approach. Each wildcrafted ingredient is sustainably sourced and clinically effective, while a unique pea-derived peptide, TeraTexture, lends a luxurious glide. A marine seaweed complex and corn-based preservative system further reflect the brand’s commitment to clean beauty. With a pH of 4.5–5.5 and 100% natural formulation, the serum is kind to skin and the planet.

Launching June 1 at The Detox Market and more broadly on July 1 at provinceapothecary.ca.

Image Credit: Province Apothecary