The Barebells Cookies & Cream Milkshake is a new flavor of the brand’s high-protein beverage that’s crafted with both the classic ice cream flavor and the brand’s protein bar. The drink is formulated with no added sugar and contains 24-grams of protein, and is expected to be right at home within the existing range of flavors that include Vanilla, Chocolate and Strawberry. The drink responds to a shift towards permissible indulgence with high-protein food items and supplements as consumers seek out treats with a health-focused ethos.

Marketing Activation Manager Joe Enright spoke on the Barebells Cookies & Cream Milkshake saying, “This really is a dream come true. This milkshake truly hits the spot when it comes to both new and nostalgic cravings. Ever since we launched our cookies and cream protein bar, we’ve wanted to create this milkshake: as a throwback to the times when we were having freshly baked cookies with a glass of milk as kids. Now it’s finally time.”