Liquid I.V. has launched a limited-edition flavor, ‘Orange Vanilla Dream,’ designed to evoke nostalgic summer memories through a blend of citrus and creamy vanilla flavors. This hydration powder is formulated with “the brand’s Cellular Transport Technology (CTT®) to deliver 3x the electrolytes of traditional sports drinks, plus 8 essential vitamins and nutrients for faster, more effective hydration than water alone.”

To support the launch, Liquid I.V. introduced the ‘Thirstiest Summer Reads’ campaign in partnership with The Ripped Bodice, a romance-only bookstore. From July 7 to August 7, customers can choose a title from the curated ‘Dreamy Summer Reads’ list—available in-store in New York and Los Angeles or online—and receive a free Orange Vanilla Dream sample with purchase.

This campaign creatively combines wellness and lifestyle, offering consumers a refreshing way to stay hydrated while enjoying summer reading, and reinforcing Liquid I.V.’s presence as a leader in functional, flavorful hydration.

Image Credit: Liquid I.V.