Iams launched I Want a Puppy/Kitten Studios, an AI-powered video tool that helps hopeful pet owners convince their loved ones that it’s time to add a new family member to the household. This AI tool makes the most of Google’s Veo 2 video generator, and the experience involves filling in a few prompts about the person a user is attempting to persuade to get a new pet. After a user fills in details about their dream pet, breed, and the person they’re attempting to win over, the experience is made more cinematic by choosing a movie trailer narrator and a soundtrack.

With all of the required details filled in, the tool generates a 60-second film that turns “the aspiration of owning a pet into a reality.”