Beyond its massive library of free content, one of the biggest reasons Roku’s streaming devices are so appealing is the price. You can grab a Roku Streaming Stick HD for as little as $16 on sale, or a Roku Streaming Stick Plus for just $24, easily turning any TV, new or old, into a streaming powerhouse.
But what if you already have a Roku and want an affordable way to upgrade to a newer device?
Sure, you could buy a new Roku from Amazon or Best Buy and still spend less than you would on most other streaming platforms. But the absolute cheapest way to upgrade your Roku is actually a bit of a hidden gem straight from Roku itself.
On Roku’s official website, there’s a storefront where you can shop for all its streaming players, but the prices there are usually the same as those you’ll find on Amazon. The real place to look is a special page called “My Offers.”
Through that page, Roku surfaces exclusive deals on its devices that are often cheaper than anywhere else. For example, there’s a deal right now on the Roku Ultra for just $50, which is the lowest price it’s ever been and a full 50% off its regular $100 price.

- Dimensions
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4.9 x 5.0 x 1.0 inches
- Connective Technology
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Bluetooth® streaming, 802.11ax dual-band MIMO Wi-Fi 6 (2.4 GHz / 5 GHz), 10/100 Base-T Ethernet
- Brand
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Roku
The Roku Ultra has refreshed for the first time since 2021. A new backlit remote, faster performance, and Wi-Fi 6 support separate this 2024 edition from the past generation.
How to access Roku’s best deals
You just need a Roku account
If you want access to Roku’s best deals, the process is simple.
Just head to Roku’s official website and sign in to the Roku account you’ve previously used with a Roku device. Once you’re logged in, hover over your profile icon in the top right, and you’ll see an option in the pop-up menu that appears called “My Offers” (as seen in the image above). Click that, and you’ll be taken to a page filled with exclusive discounts available just for Roku users.
As I mentioned earlier, one of the top deals available right now is the Roku Ultra for $50. There are also a couple of other deals worth checking out, such as Roku Streaming Stick Plus for $15 (63% off its regular price of $40).
- Operating System
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Roku OS
- Connectivity
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Wi-Fi
- Brand
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Roku
The Roku Streaming Stick 4K also has an exclusive offer on this page, where you can score the device for $30 (40% of its regular price of $50).
- Operating System
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Roku OS
- Resolution
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4K
- Ports
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HDMI 2.0b, USB for Power & Long-range Wi-Fi receiver
And that’s really all there is to it. Again, the only requirement to unlock these deals is to sign in to your existing Roku account — the one you’ve used with a Roku device before. Once you’re in, the offers are right there waiting for you to claim, and you can save money when upgrading your device compared to going to places like Amazon or Best Buy.
Personally, I think the Roku Ultra for $50 is the best deal being offered, as it’s 50 percent off. If you’re unfamiliar with the Roku Ultra, it’s essentially Roku’s version of the Apple TV 4K or the Google TV Streamer. It’s Roku’s most powerful streaming device, with full support for Dolby Vision, Dolby Atmos, and HDR10+. It also supports Wi-Fi 6 and has an Ethernet port, and it comes with a rechargeable remote. So if you want the best possible Roku experience, the Roku Ultra is what you’ll want. But if you’re on a budget, the Roku Streaming Stick Plus or the Roku Streaming 4K are also great options for 4K streaming.


