Mondelēz International and Hershey have announced a partnership that’s intended to satisfy both OREO and Reese’s fans alike. The brands are debuting the new OREO Reese’s Cookie alongside the Reese’s OREO Cup, which both blend the tastes and textures of the two signature treats. The OREO Reese’s Cookie features OREO chocolate cookies paired with a Reese’s-flavored peanut butter-flavored creme blended with OREO cookie crumbs. The Reese’s OREO Cup, on the other hand, features milk chocolate and white creme peanut butter cups alongside OREO cookie crumbs for a whole new kind of taste and texture experience.
VP, OREO, US Michelle Deignan spoke on the Mondelēz International and Hershey partnership saying, “This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for. At Oreo, we’re always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the Reese’s brand to deliver the collab of their dreams.”
Image Credit: Mondel?z International / Hershey
