Pet nutrition brand Full Moon launched Full Moon Pure Protein, a new air-dried dog food line that’s high-protein, shelf-stable and a safer alternative to freeze-dried or raw fresh food. Touted as an upgrade from kibble, this dog food retains more vitamins and minerals naturally due to minimal processing, and it upholds the quality standards people have for their own food.

The human-quality air-dried dog food range includes three recipes crafted with 90% protein: Free Range Chicken, Ranch Raised Beef, and Homestead Turkey, each with a tender, jerky-like texture that’s easily digested.

For the launch of its new Pure Protein line, Full Moon launched an event series, beginning with one under June’s Strawberry Full Moon.