Urban Decay x M3GAN introduces the ‘Killer Looks Only’ campaign, a striking collaboration between the beauty brand and the upcoming horror sequel M3GAN 2. Designed to merge bold makeup with cinematic storytelling, the campaign enhances both brand presence and pre-release film excitement.

It launched with a video featuring M3GAN on a makeup set, humorously emphasizing the need to look flawless while “saving the world.” The spotlight is on Urban Decay’s ‘All Nighter Setting Spray,’ known for its long-lasting performance—perfectly aligned with the character’s high-intensity narrative.

Timed to coincide with the film’s June release, the campaign also includes a branded giveaway, an in-person activation, and influencer collaborations to extend reach across digital and physical channels. Through this partnership, Urban Decay reinforces its reputation for fearless beauty while engaging pop culture fans through immersive, story-driven marketing.

Image Credit: Urban Decay