These new Trek High Protein Bars are making their way to the UK market as a series of snacks that address consumer concern surrounding added sugars and the demand for convenient food varieties that keep added sugar at bay.

The snack bar range is reported by the brand to only have naturally sourced ingredients as part of the shift away from artificial sweeteners. The bars have 12 to 15-grams of plant-based protein in each serving that’s enhanced with chicory fiber and stevia leaf extract to give each bar a nutritional and sweetness boost in a natural way. The bars come in Choc Peanut Butter, Choc Caramel and High Protein Biscoff flavors.

Marketing Manager Alice Boardman commented on the new Trek High Protein Bars saying, “This isn’t just an NPD story; it’s a turning point for the protein bar category.”