FUEL10K Porridge is introducing a series of new flavors for its pot-packaged cereals to provide consumers with a dessert-like experience in a convenient way. The product comes in pots that are easy for preparation out of the house and come in two dessert-like flavors including Cinnamon Bun and Banana & Raspberry. The porridge pots boast 70-gram serving sizes and are priced at £1.35 with availability slated to start at Morrisons by mid-July ahead of a wider rollout later in the year to additional grocers.

Global Marketing Director of Breakfast at Premier Foods Dan Jalalpour spoke on the new FUEL10K Porridges saying, “We recognise that shoppers are increasingly looking for convenient yet delicious breakfasts to fit into their busy lifestyles, and we’re delivering even more choices to help kick start their day. We have a great track record of bringing younger shoppers into the breakfast category, and believe our latest flavour innovations and recipe enhancement will drive even more consumers into the aisle and help retailers make the most of the opportunity.”