These Tilda ready-to-heat rice products are being launched as the brand’s latest offering for the heat-and-eat market to help consumers enjoy a series of takeout-inspired taste experiences in an easier way. The products come in two varieties including Chinese Special Fried Rice and Soy & Ginger Sticky Rice, which are ready to eat in two-minutes and 90-seconds, respectively. The rices come packaged in pouches and are suited for pairing with your choice of additional ingredients to create full meals as large or as small as desired.

Head of Marketing Anna Beheshti spoke on the Tilda ready-to-heat rice products saying, “Our ready to heat range has always been about offering authentic, premium-quality grains in a quick and convenient format. With global cuisines – especially Korean, Chinese and Japanese – continuing to inspire mealtimes across the UK, and busy Brits’ looking for cooking shortcuts, our new flavours and enhanced recipe are set to boost Tilda’s presence in this fast-growing category, while supporting our retail partners in driving incremental sales.”