Barossa Ink Shiraz from Ink by Grant Burge is showcasing a new limited-edition bottle in the UK market that’s focused on celebrating the autumnal season in a decidedly artistic way. The wine will make its debut on store shelves starting in mid-September and will help consumers to get in the Halloween spirit thanks to its striking design across the front and back label. This includes red splatters that complement the existing ink-inspired logo and texture, which will help to immediately catch the attention of shoppers.

Marketing and Category Director at Vinarchy Tom Smith spoke on the Barossa Ink Shiraz from Ink by Grant Burge saying, “Ink by Grant Burge was conceived from a challenge to create the most bold and impactful wines possible. The results were intensely opulent wines from the heart of the Barossa, with colour so dark, they were almost ink. This Halloween, however, we think of the liquid is so spine-chillingly deep red, it looks more like blood, so we are rolling out this limited-edition revamp to capture shoppers’ imaginations and drive sales for our retail partners.”