By renewing its sponsorship of the RBC Canadian Open and CPKC Women’s Open, Stalk&Barrel Whisky has solidified its position as the Official Canadian Whisky of Golf Canada. This contemporary collaboration successfully aligns two Canadian institutions — one rooted in artisanal distilling, while the other in sporting excellence. It also signals the growing popularity of golf in Canada, which now boasts six million players and increasing viewership.

Stalk&Barrel Whisky’s designation as the Official Canadian Whisky of Golf Canada and the partnership emphasize shared values of craftsmanship, tradition, and communal enjoyment. The spirit brand will enhance its visibility through tournament activations, including on-course branding, broadcast integrations, and special tastings that will delight both whisky novices and experienced connoisseurs. Digital campaigns, on the other hand, will engage online audiences through storytelling and influencer collaborations.

Image Credit: Stalk&Barrel Whisky