United Foods is expanding its Tasty Vibes brand with the upcoming launch of Tasty Vibes Giant Puff Snacks, set to roll out to convenience retailers later this year. Building on the momentum of its earlier success in the freeze-dried sweets segment, the new line marks United Foods’ continued commitment to delivering trend-forward products that resonate with Gen Z and millennial shoppers.

The Giant Puff Snacks are gluten-free and available in four bold, flavor-forward varieties: Pickled Onion, Blazin’ Hot, Sweet Chilli, and Really Cheesy. Proudly produced in the UK, the range has will be able to order through wholesale partners such as Teatime Tasties, with the product packaged in shelf-ready formats for ease of merchandising alongside existing crisp and snack offerings.

The launch will be supported by an integrated marketing push, including a dedicated advertising campaign, point-of-sale (PoS) materials, and social media assets.

Image Credit: United Foods