Gluten-free bakery pioneer Genius has teamed up with Katjes-owned confectionery brand Candy Kittens to introduce an innovative new product: a co-branded gluten-free rocky road. This latest launch blends Genius’s signature gluten-free biscuit pieces with bite-sized versions of Candy Kittens’ popular vegan Wild Strawberry gummy sweets, all coated in rich dark chocolate. This iconic product is the first under the company’s new branding.

Positioned as an exciting addition to the free-from category, the product is designed to appeal to health-conscious consumers seeking indulgent yet inclusive treats. Priced at £4 for a pack of four 45g bars, the rocky road will debut in Morrisons and Ocado starting April 28, with wider distribution through Tesco and Waitrose expected in June.

Image Credit: Genius