The Hydro:ICE ice pops have been announced by the Magnum Ice Cream Company as a new functional, frozen treat that will satisfy health-conscious consumers with a penchant for icy treats. The treats will make their debut at the Blue Marlin in Ibiza and come in at 77-calories per serving, and feature a Kiwi & Lemon flavor that’s fortified with vitamins B2, C and magnesium. The health-minded ice lollies also have a glow-in-the-dark gel core to elevate their appearance when enjoyed in place of a cocktail for the sober-curious consumer.
The Hydro:ICE ice pops will be on offer at select clubs in Ibiza through the a direct-to-consumer (D2C) distribution model as well as through a mobile delivery service.