Gen Alpha’s passion for skincare is apparent, but they’re often drawn to products purely for their visual or sensorial appeal or end up using products that are far too advanced for their age and skin needs—and Yes Day was created to provide age-safe, results-driven formulas for a new generation of skincare consumers. Several Gen Alpha skincare brands are emerging in this space, and Yes Day is one to watch because it was co-created by 13-year-old founder Coco Granderson and Rhode formulator Ron Robinson. Coco was driven to create Yes Day for several reasons, especially finding suitable solutions for her own age group lacking.

The Sleepover Set bundles glow-boosting solutions, like Yes Day’s Float Foam Face Cleanser, Whip Dream Moisturizer, plus an antioxidant-packed hydration mist and a treat-like lip mask.