The platform will see the brand launching the 7UP Extra Fizz range in the United Arab Emirates (UAE) and Egypt with further expansion into Saudi Arabia taking place this summer. The 7UP Mint Lemonade will debut in Pakistan as a crisp, cooling refreshment for consumers to try out. The platform will also see additional products launched alongside interactive activations to connect directly with consumers.
Senior Marketing Director Salman Butt spoke on the 7UP Super Duper Refresher platform saying, “Since its creation, 7UP has been bringing delicious beverages to the world, and we’re continuously exploring different ways to refine and advance the Super Duper Refresher experience for today’s consumer. Our commitment to innovation drives us to push boundaries – whether it’s evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world.”
