Gisele Bündchen’s off-duty mom style often sets the standard for effortless chic, and her baby carrier is no exception. The supermodel was recently spotted using the Artipoppe baby carrier, a luxe pick priced around $430. Known for its elegant design, organic materials and ergonomic support for babies up to two years, the Artipoppe carrier is a splurge-worthy statement piece for moms who want comfort without compromising style.

But not every mom wants to drop four hundred-plus dollars on a carrier, especially when there’s a highly rated alternative that costs a fraction of the price. Enter the Momcozy Baby Carrier, which offers a similar look and feel for just about $70. It’s lightweight, vegan and designed for comfort with padded straps, adjustable sizing and an innovative X-shaped back support to ease pressure on shoulders and back.

One reviewer, “a midsize mom” juggling toddler life, said, “This fits so well and could easily fit someone larger sized. I’ve used cloth carriers, the Lille baby, and the ergobaby, and none of them are as comfortable as this carrier. It sits really well on me so my baby doesn’t feel very heavy on me (even though she is about 20lbs.”

Another fan praised the quality: “I wanted a structured carrier and of course wanted something cute! I didn’t want to spend the money on Wildbird (plus it’s always out of stock) or Artipoppe, and this is a really close [lookalike] in my opinion. The fabric is nice…not SUPER soft but it’s totally fine for baby.

A third fan said, “It’s the best carrier ever, so comfortable and so easy to adjust based on your baby’s size. Doesn’t bother your shoulders or back. baby feels so secure, and it’s really just so cute!”

If you’re after Gisele’s effortlessly chic baby wearing look without the designer price tag, the Momcozy Baby Carrier is a smart pick. It’s a friendly option that’s equally comfortable and supportive.

Get the Momcozy Baby Carrier for just $70 at Amazon!