General Mills and Marvel Studios announced a new partnership in celebration of the upcoming The Fantastic Four: First Steps movie that will hit theaters this summer to harken back to the cereal branding of yesteryear. The partnership will see Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs and Lucky Charms sporting a new branding that’s pulled from the vault and revives its classic 60s aesthetic. The specially branded cereals also feature Fantastic Four branding to get fans excited for the upcoming entry into the franchise.

Manager, Brand Experience, Portfolio and Division Events at General Mills Dayna Needham spoke on the General Mills and Marvel Studios partnership saying, “This collaboration unites two iconic universes together, our beloved cereal mascots like Buzz the Bee and Lucky the Leprechaun and Marvel’s First Family. The specially designed cereal boxes are reimagined with a nostalgic ’60s design flair to celebrate wonder, nostalgia and fandom over the breakfast table.”

Image Credit: General Mills