Fiverr is one platform that has wholly embraced AI as a tool for empowering its freelancer marketplace, and in a new spot called Prompt and Punishment, Fiverr introduces an AI-generated mascot named Garry. Fiverr CMO Matti Yahav describes Garry as a “punching bag for the internet,” and the brand is inviting people to submit ideas for scenes where Garry could appear, and there’s the potential for one to be generated for every 5,000 comments the video receives on each platform.

With Garry, Fiverr is demonstrating the speed with which AI can bring ideas to life, and how some businesses are ditching traditional agency models in favor of Fiverr’s AI-fluent creative professionals for creating timely, relevant digital marketing campaigns.