Mango Stylist is a new virtual fashion assistant powered by generative artificial intelligence that uses advanced algorithms to understand context and the personal tastes of users to deliver relevant product recommendations. With this GenAI-powered shopping tool, users benefit from a supported online shopping experience, the ability to quickly combine garments to put together desired outfits, and explore the latest and most popular styles in a fun, fast way. Mango Stylist is accessible via Mango’s official online platform, as well as its official Instagram account.

While the AI-powered Mango Stylist is currently available for the Woman line, and active in nine markets—Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria, Turkey and the United States—Mango also introduced another digital tool in the form of a dedicated WhatsApp channel in Spain.