The partnership centers around pairing Nanak Foods’ authentic South Asian sweets and snacks like Rasmalai and Aloo Tikki with Nintendo Switch 2’s family-friendly gaming experiences. From August through October 2025, consumers will have the opportunity to enter a contest for a chance to win Nintendo’s latest console bundled with popular multiplayer titles.
For both brands, the partnership represents a culturally-aware marketing approach that acknowledges how holiday traditions evolve while maintaining their core values of family bonding and joyful celebration. The console’s new GameChat feature, for example, enables long-distance family connections during the holiday season. This feature may be particularly meaningful for diaspora communities with relatives abroad.
Image Credit: Nanak Foods and Nintendo of Canada
