Cats-We is a social impact application that merges virtual pet care with real-world animal welfare. Users engage in a gamified experience where taking care of a virtual cat contributes to tangible support for cats in need—such as food, shelter, or medical care.

The platform is designed to align user engagement with philanthropic outcomes, creating a low-barrier entry point for daily micro-contributions to animal welfare. For organizations focused on pet rescue or advocacy, Cats-We offers a new channel for outreach and impact generation. It also opens up partnership opportunities with brands looking to support cause-driven consumer engagement. This model reflects a growing trend in purpose-driven digital products that transform everyday interactions into measurable social benefits, offering both mission alignment and user retention.

Image Credit: Cats-We