Game-Honoring Energy Drink Branding : Red Bull Tetris



The Red Bull Tetris can has been created in partnership between the energy drink brand and the video game franchise to help pay homage to the iconic game’s 40th anniversary.

The branding boasts the classic Red Bull can covered in cubic Tetris pieces alongside specialty details on how consumers can get in on the gaming action. The can is paired with a QR code that users can scan to give the Red Bull x Tetris competition a try. Players who score big could get a spot at the US National Tetris Final in Hollywood, Florida with the final winner heading to the World Final in Dubai, United Arab Emirates.

The Red Bull Tetris can is arriving now to encourage consumers to get in on the action this fall.



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