Xsolla’s Web Shop platform targets mobile game developers, offering them enhanced tools to optimize direct-to-consumer monetization while reducing reliance on traditional app stores. The updated solution includes features like catalog synchronization, adaptive offer chains, configurable daily rewards, and browser-based push notifications. All of these capabilities are designed to increase player engagement and revenue.

A notable addition to Xsolla’s Web Shop platform is the Headless Storefront, which combines no-code simplicity with full-code customization. This feature will allow studios to implement unique loyalty programs and social features without operational complexity.

Xsolla’s Web Shop improvements aim to address industry challenges such as rising user acquisition costs and platform fees by providing developers with greater control over player data, streamlined workflows, and higher-margin transactions through alternative payment options like Apple Pay via Buy Button integration.

Image Credit: Xsolla