RYSE Energy recently shook up the functional beverage category by merging multiple wellness trends into a single product. The brand’s new 12 oz energy drink combines caffeine, protein, and prebiotics. This hybrid formulation distinguishes itself from conventional energy drinks by incorporating eight grams of whey protein isolate while maintaining the light, refreshing qualities typical of the category. The achievement is considered a notable technical advancement given protein’s traditional textural challenges in ready-to-drink formats.

RYSE Energy’s functional energy drink line is sure to capture the attention of consumers as the recipe strategically targets three contemporary demands — clean energy through 150mg of natural caffeine, muscle support via easily digestible protein, and digestive health through prebiotic inclusion. The product’s positioning as neither a protein shake nor a standard energy drink, but rather a novel fusion of both, creates a unique value proposition for fitness enthusiasts, busy professionals, and health-conscious consumers alike.

Image Credit: RYSE Energy