Igloo customers have long been asking for a way to enjoy trusted favorites while expressing their taste and creativity, and Igloo Custom is a new personalization program that lets customers create unique products that reflect their style. With this tool, for the first time, customers can make the Little Playmate cooler and select drinkware their own with text, photos and/or graphics. With the Little Playmate cooler, beloved since 1971, customers can choose a base color, add custom-designed decals across all four sides of the tent-top lid, select template fonts and patterns, and more.

“The option to customize our world-famous Playmate cooler has been one of the most requested features from customers, and it’s thrilling to finally offer this alongside our fan-favorite drinkware options,” said Jeff Diamond, Head of Product Development at Igloo, “With Igloo Custom, you’re not just making it yours, you’re making it cooler.”