The 7-Eleven Slurpee Day promotion is being run once again by the brand as its annual celebration of its signature frozen refreshment, but has been expanded with a few new offerings to help catch the attention of consumers.

The promotion will see customers able to snag a complimentary small Slurpee drink on Friday, July 11, 2025 in celebration of the brand’s 98th anniversary alongside tongue-toos. These temporary tattoos can be applied to the tongue and activated with a sip of the Slurpee to increase the fun for fans of all ages. The brand will also be offering the special edition Mountain Dew Infinite Swirl flavor.

Executive Vice President and Chief Marketing & Sustainability Officer Marissa Jarratt spoke on the 7-Eleven Slurpee Day promotion saying, “This Slurpee Day, we’re mixing things up with new flavors, our celebratory swag and even a twist designed to mark tastebuds in the coolest way possible. We love finding new ways to amp up the Slurpee drink experience and creating lasting moments for our customers, on Slurpee Day and all year round.”