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Mattel celebrates this year’s International Women’s Day with a new addition to the ongoing Role Model series. Barbie presents eight dolls which is inspired by real-life duos that are empowering and marks itself as a tribute to the strength that comes from female friendships to uplift one another. The series features US Olympic gymnastics champions Jordan Chiles and Jade Carey, for example.
Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, explains, “One of the greatest tools that a girl can have is the support and encouragement of her peers. As we approach International Women’s Day, Barbie is proud to honor legendary female friendship duos across different backgrounds, professions, and parts of the world. We know firsthand that friendships formed at a young age can help fuel social and professional growth, setting girls up for limitless possibilities.”
Image Credit: Barbie, Mattel


