Private label products are showing little sign of slowing down in popularity, which is seeing new and enticing varieties hit the market as seen with the Italian Recipe pastas from SPAR in the UK.

The product range hits on a number of points for shoppers including cost effectiveness, convenience and quality to work well for the needs of today’s consumer. The product range consists of seven products in all including Ricotta & Spinach Tortelloni, Smoked Ham & Cheese Tortelloni, Cheese, Tomato & Basil Tortelloni, Tomato & Herb Sauce, Tomato Mascarpone Sauce, Tagliatelle and Gnocchi. The products are priced ranging from £1.80 to £2.25.

Sourcing Manager at SPAR UK Caroline Morris spoke on the Italian Recipe pastas saying, “Today’s shoppers are short on time but still want something fresh and delicious – and that’s exactly what SPAR delivers. We are offering authentic, high-quality pasta crafted by specialists, with vegetarian options and sauces to match. It’s a complete solution, and one that shoppers will come back for. This range has been specifically developed by the SPAR brand team to give our independent retailers a real point of difference — it’s another example of the benefits of being part of the SPAR network.”