The scent builds on the popularity of the classic Viva La Juicy collection and focuses on beauty given its increasing popularity amongst consumers, while also paying homage to the brand’s history. The scent was created by perfumers Gabriela Chelariu and Alexis Grugeon, and features top notes of magnolia, cacao blossom and plum nectar. The eau de parfum evolves into heart notes of creme de cacao, jasmine sambac and cacao bean before finishing with base notes of vanilla-ambrox, sandalwood and musk.
Executive Vice President, Brand – Lifestyle at Authentic Brands Group Christina Martin Pieper spoke on the Juicy Couture Just Moi fragrance saying, “Juicy Couture’s fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion. With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come.”
