The Hershey Company is venturing into the world of freeze-dried candy by releasing its own take on the viral trend. Reimagining its iconic candy flavors Green Apple, Blue Raspberry, and Watermelon, Hershey has transformed the classic hard candy into light, airy puffs that deliver a satisfying crunch. This format maintains the fruity intensity Jolly Ranchers are known for, while delivering a novel texture that aligns with emerging snacking trends.

Now available in 3.1 oz. resealable bags at retailers nationwide, Jolly Ranchers Freeze Dried is positioned to capture the attention of both Gen Z consumers and nostalgia-driven shoppers alike. Interested consumers can learn more about the brand’s new and future products by visting the Jolly Rancher website.

Image Credit: Jolly Rancher