ScentMatch is a home fragrance brand for a new generation, and it appeals to Gen Z’s love of affordable luxury and viral, designer-inspired scents with flame-free wax melts. The debut collection features nine long-lasting scents that share similar profiles to top fragrances. While Rey De Sol marries pistachio, almond, jasmine, salted caramel, sandalwood, and vanilla to dupe the essence of Sol de Janeiro’s signature Cheirosa 62 fragrance, Uniquely You’s notes of pink pepper, floral iris, and sugary sweetness remind of the cult-favorite Glossier You skin scent.

The modern home fragrance brand says it was “born from the convergence of PerfumeTok, treat culture, and fragrance-first self-care,” and it reimagines how a new generation is safely, affordably making their dorms, bedrooms and small living spaces more inviting through the power of aroma.