Footwear-Centric Interactive Campaigns : Trailgrip Momint



American rapper Tobe Nwigwe works to create the Trailgrip Momint model for Moncler — notably, he is also a brand ambassador for the luxury brand. This marks his first collaboration with the launch of the Trailgrip Momint model. The silhouette is the latest addition to the brand’s Trailgrip family and it is inspired by the color palette of his 2022 album dubbed moMINTs.

The footwear model is rooted in the rapper’s fashion vision with a blend of elevated materials including nubuck, suede, and leather. The uppers boast a mint tone throughout and there is the ‘Chukwu’ stitching in a tonal finish to celebrate the artist’s first time. It is rounded out by GORE-TEX accents and Ortholite insoles.

Image Credit: Moncler



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