MGA Entertainment has tapped into the viral appeal of miniature collectibles with its new Make It Mini From Scratch™ line and a fresh partnership with popular TikTok food creator Kate Norkeliunas (@Kate). The collaboration effectively merges DIY crafting with the social media-driven obsession for tiny, hyper-detailed food replicas.

This latest addition to the Miniverse™ brand builds on the success of its existing miniature collectibles, which have amassed over 4 billion TikTok views. Each $9.99 mystery capsule contains miniature ingredients and tools — from mixing bowls and rolling pins to cake mix boxes — that users assemble into tiny desserts like confetti cake, espresso pie, and choco-pistachio cupcakes before letting them air-dry for display.

Kate Norkeliunas is known for her humorous “big daddy bites” food content, and her presence in the partnership with MGA Entertainment is sure to add a playful twist, as she introduces “lil baby bites” in her promotional video.

Image Credit: MGA Entertainment