Miracle-Gro, an established leader in gardening innovation, introduces its bold new campaign, ‘Full Bush Summer,’ in partnership with television host, garden enthusiast, and cultural voice Gabby Windey. Known for her candid approach to self-expression and her affinity for nature, Windey brings authenticity and relatability to this initiative that encourages a return to the garden—on one’s own terms.

Drawing inspiration from the rising wave of bush-positivity across social media—evident in trends like #Bushtok and renewed attention in fashion and lifestyle media—‘Full Bush Summer’ creatively merges themes of body autonomy and personal empowerment with the act of cultivating one’s garden. By inviting emerging gardeners to grow freely and intentionally, Miracle-Gro reframes gardening as a medium for self-care, expression, and independence.

As a nod to the campaign’s playful spirit, a limited number of custom-designed baby tees have been produced, with opportunities for select fans to receive them through social engagement and community participation.

Image Credit: Miracle-Gro