Spotify x Happy Gilmore 2 have partnered to launch ‘The Happy Gilmore 2 Tournament,’ an interactive in-app game that introduces film-inspired golf challenges within the Spotify platform. Coinciding with the July 25 release of Happy Gilmore 2, this initiative represents a notable first for Spotify, marking its debut in delivering a bespoke, audio-driven gaming experience in partnership with a major entertainment brand.

The game invites users to take on virtual golf challenges infused with the humor and energy of the film. As players advance, they unlock curated movie soundbites, hidden easter eggs, and a customized “Happy” playlist designed to extend the movie’s atmosphere into the listening experience.

Complementing the game is a full-scale app integration, including a visual takeover and exclusive voice content from The Ringer founder Bill Simmons. Overall, the activation underscores Spotify’s growing role as a platform for interactive, cross-media brand storytelling.

Image Credit: Spotify