Sprinter Vodka Soda, the new brand by Kylie Jenner, has officially launched its new Sprinter Palm Springs Pack for Coachella season. Providing consumers with fruit-foward flavors such as Pink Lemonade, Mango, Strawberry and Pineapple, this new pack is designed to appeal to festival-goers looking for a beverage to sip on during their favorite sets.

To start off the weekend, Sprinter co-hosted REVOLVE’s pool party at the Parker Palm Springs, providing guests with access to a selection of Sprinter Vodka Soda cocktails to enjoy. Sprinter also made an appearance at this year’s REVOLVE Festival on April 12 with a dynamic brand activation spotlighting its latest Palm Springs Pack.

The momentum continued at 818 Tequila’s annual 818 Outpost, where Sprinter returned with a chrome-branded Sprinter truck that doubled as a sleek sampling station. Guests were treated to chilled pours of the new flavors and invited to engage with the brand through playful giveaways and curated experiences.

Image Credit: Sprinter