Burberry has unveiled its festival-inspired campaign that captures the raw energy of British music culture through an eclectic mix of musicians, models, and cultural icons. The campaign artfully blends nostalgic 90s festival aesthetics with contemporary style, featuring candid moments of both performers and attendees against authentic festival backdrops.

Creative director Daniel Lee describes the visual approach as a “collaborative collage,” with director Kim Gehrig and photographer Drew Vickers capturing unposed interactions between headline acts like Liam Gallagher and rising stars such as Chy Cartier. The spotlit silhouettes in this ode to British music culture include weather-resistant Highland handbags, packable outerwear, and the signature Marsh rubber boots reimagined in Burberry Check, alongside washed satin trenches and archival Knight stamp motifs revived on modern staples.

Image Credit: Drew Vickers