From August 1–3, a new Levi’s® pop-up will be open inside L’Hôtel Bleu (168 Saint-Paul St W) in the heart of Old Montreal, just in time for Osheaga 2025. The pop-up merges fashion, music, and culture in a dynamic setting that celebrates the energy of summer in the city.

Attendees visiting the festival-inspired experience can enjoy on-site denim customizations, exclusive Levi’s® gifts, and full beauty treatments featuring makeup by MAC Cosmetics and hair styling by Moroccanoil. A dedicated content studio will also offer social-ready photo moments, while a curated, shoppable festival room will make it easy to refresh your summer wardrobe. Guests will also be able relax with specialty drinks and bites from Alphabet Café, and unwind in thoughtfully furnished lounge areas by EQ3.

Access to this immersive experience is free but exclusive to Red Tab™ members. Those interested can register now at Levi’s Red Tab to unlock the full experience.