The Coach x WNBA campaign represents a strategic alignment between luxury fashion and women’s professional basketball. The marketing initiative leverages the personal narratives of five high-profile draftees to showcase authentic self-expression through style.

The Coach x WNBA campaign features emerging stars like Paige Bueckers and Hailey Van Lith in both athletic and fashion contexts with the hopes of bridging two traditionally separate cultural spheres — competitive sports and high-end accessories. In the meantime, Coach’s brand ethos of ‘The Courage to Be Real’ is effectively reinforced,

The creative execution of the Coach x WNBA campaign was directed by Vivian Kim and photographed by Heather Hazzan at the historic Jersey City Armory. The inclusion of both runway pieces and classic Coach handbags demonstrates thoughtful product placement that appeals to diverse consumer segments.

Image Credit: Heather Hazzan