Feel-Good Kombucha Pop-Ups : Komboomcha Box



This year, in preparation for the spring and summer season, Lipton Ice Tea added Lipton Kombucha to its lineup, and to promote the fizzy, uplifting beverage, the brand launched the Komboomcha Box. New research from Lipton Ice Tea says that half of Brits are terrified to dance out in public, even though seven in 10 (72%) feel happier after dancing. This feel-good activation shared the joy of movement with people at Battersea Power Station, thanks to dance lessons led by Curtis Pritchard, known for his appearances on television as a professional dancer and personality.

The pop-up also shared a live performance from Wes Nelson, including his new single, Kombucha-cha, which was created in collaboration with Lipton for the campaign.



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