Digital fashion retailer DressX launched DRESSGO, its first fashion game on Roblox in partnership with PUMA, inviting players to outfit their avatars, participate in styling challenges and build their wardrobe with favorite items and rare collectibles.

This game uses a mystery box system so that players unlock looks through randomized drops. Items obtained from these boxes can be worn inside the game for free, and players also have the option to purchase them with Roblox’s virtual currency (Robux) for use across the platform. Alongside the blind box mechanic, DRESSGO thrills fashion lovers with the fun of crafting creative looks, the chance to win a style-off, and exploring different aspects of one’s personality through the lens of fashion.

The first phase of the collaboration features PUMA’s existing Roblox catalogue, plus three new dresses.