Reality TV competitions have become viral cultural phenomena, leading brands like Little Caesars to adopt the format for shows like Pretzel Crust Island that blend entertainment with audience engagement. Ultimately, one Pretzel Crust pizza fan and grand prize winner came out on top, but before that happened, four contestants had to compete in a series of fan-inspired challenges. Fans are further involved by being asked to vote in the comments to determine which contestant should advance.

Little Caesars teases “Challenges, alliances, betrayal, drama, friendship, fandom and one very, very German host,” in this series led by comedian Flula Borg. Each episode has racked up millions of views on YouTube, including the finale when the winner is named.