Sam Silverman, known for promoting New York’s bagel culture, is being honored with Ess-a-Bagel’s Bagel Ambassador Sandwich, a limited-edition menu release ahead of BagelFest. This sandwich mingles elements of New York with the Middle East falafel, boldly fusing za’atar cream cheese, fresh tomato, cucumber, cabbage, and hot sauce in a classic sesame bagel. “I’ve never seen anyone else do falafel on a bagel before, and frankly, it’s delicious,” said Silverman.

Altogether, the creamy, spicy, crunchy and herbaceous sandwich delivers a multisensorial experience and represents a celebration of cultures and culinary creativity.

For a limited time, the Bagel Ambassador Sandwich can be found at Ess-a-Bagel’s 1st Avenue, 32nd Street, and 51st Street locations—and there’s the potential for its availability to be extended based on demand.