Morrisons is introducing rollout of its new in-app Product Finder. Designed to improve the shopping experience for the retailer’s customers, the tool is powered by cutting-edge Gemini AI models and built on Google Cloud’s BigQuery and Cloud Run.

This intelligent solution allows shoppers to search for any product by name and instantly receive its exact aisle and shelf location within their selected store. Especially useful during high-traffic times or seasonal layout changes, the Product Finder helps customers navigate stores with ease, reducing time spent searching and boosting overall satisfaction.

During the recent Easter period alone, the tool recorded an impressive 50,000 uses per day. The application utilizes Cloud Run functions to handle customer search inputs in real time, while Gemini AI models intelligently interpret each query and match it to Morrisons’ extensive catalogue of product codes.

Image Credit: Morrisons