The Relentless Guava energy drink is being added to the brand’s product portfolio as a sweet-yet-tangy refreshment in the UK that’s targeted towards the taste preferences of Gen Z consumers. The drink boasts the brand’s signature energy-boosting ingredients and recipe, while putting the guava flavor in the spotlight that’s sweet with a slight bit of sourness to help set it apart from the competition. The drink is arriving at the perfect time to coincide with the seasonal shift to position it well for the spring and summer, and comes in 500ml cans priced at £1 each.

Associate Director of Portfolio Development at CCEP GB Helen Kerr commented on the Relentless Guava energy drink saying, “The energy drinks category continues to boom and is now worth more than £2.1billion in Great Britain and growing, with innovation key to driving this momentum. This latest arrival follows the introduction of Relentless Fruit Punch, which has generated nearly more than £1.7million value sales since launching in May 2024.”