A limited-edition ‘Raspberry Rose’ has been introduced by poppi in collaboration with content creator Alix Earle, featuring a custom-designed can that reflects Earle’s distinctive personal aesthetic. This release highlights one of poppi’s best-selling flavors, now presented in exclusive packaging for a limited time.

The can design incorporates hand-drawn elements by Earle, including heels and polka dots, offering a visual representation of her recognizable style. The collaboration was publicly announced via Earle’s TikTok account, where her content routinely engages a wide audience. Earle’s relationship with poppi began during her college years as a consumer and evolved into a formal partnership when she became an investor over two years ago; this latest development marks the first time she has co-created branded packaging for the company.

The limited-edition ‘Raspberry Rose’ can is available while supplies last, exemplifying poppi’s ongoing integration of creator-led design and consumer engagement through strategic collaborations.

Image Credit: poppi