Despite persistent myths linking MSG to negative health outcomes, Dime is challenging outdated myths by introducing everyday MSG-based seasonings to reposition MSG as a safe, umami-rich flavor enhancer. “What we wanted to do was take your everyday salt and pepper or all the seasonings that you have in your cabinet that you use every day and add MSG into it; MSG just enhances the flavor,” detailed Jenn Ko, one of the three founders and chief executive officer of Dime, “We want consumers to experience the amazing flavor that MSG brings and use it every day and to not be scared of it.”

Dime is reintroducing MSG with The OG, featuring a savory, balanced flavor with subtle sweetness and umami depth, as well as Korean Chili and Yuzu Lemon Pepper.